Grow Your Fan Base. Get More Plays.

About this Masterclass

Wesley Verhey, also known as UOAK, is the record label owner of Sekora, producer, artist and (radio) DJ on stations worldwide specializing in melodic & deep house. Building a large audience and getting streamed on Spotify (100m+ total on Sekora & UOAK) has been the backbone of becoming one of the fastest rising labels and artists in the melodic house scene.

Wes will take you through the entire process of releasing, promoting and monetizing your music on Spotify. Compressing years of music business, curator, label owner and artist experience into a clear and actionable course for pro level artists & labels, as well as complete beginners.

No software required to take this masterclass.

Highlights of the class

The key essentials to generating millions of streams
Building a long lasting audience and targeted engagement
Monetizing your music as an artist or label
Building successful playlists and growing them effectively
Pitching your song to Spotify editorials, and 3rd party playlisters & curators
Analyzing results and using them to further your artist career

Bonus

How to distribute music (to Spotify and other platforms) yourself including UOAK’s personal experiences and recommended distributors

Inside this Masterclass

How to Get Your Tracks On Playlists
From pitching to Spotify editorials, to approaching curators and building a network. UOAK takes you through his process of getting his tracks placed in the biggest playlists on Spotify.

Utilizing Spotify as an Artist
UOAK takes you into the backend of Spotify For Artists and the Spotify App to set up and optimize your profile, account(s) and playlists. Preparing you for your next release(s).

Building A Following
Proven strategies to rapidly build and significantly increase your audience, followers and presence on Spotify, for your artist profile and playlists. Increasing your exposure, streams and monthly listeners.

Getting the Most from Your Data
How do you utilize your data to get gigs and know where to invest your time and resources? UOAK will dive into his releases and show you never seen before backend information on tracks with millions of streams.

You Will Learn How To Get...

MORE STREAMS

MORE MONTHLY LISTENERS

MORE PLAYLIST FEATURES

MORE VISIBILITY

Playlists Created By UOAK

Course Curriculum

Why You NEED a Spotify Playlist As an Artist

About Your Instructor

Wesley Verhey / UOAK

Wesley Verhey, also known as UOAK (Unseen Oak) is a music producer & DJ, Sekora record label owner & radio show host, as well as a music marketer who has worked in the music industry for years.

Combining his masters in Economics & Business with the love for electronic music, Wesley has built his labels, radio show and (Spotify) artist profile in rapid tempo.

Through working for the music conference Dancefair as program director and marketing manager, Wesley has been working with top labels, agencies and artists, as well as hosting seminars about Spotify. Working closely over the years with brands like dgtl, Spinnin’ Records, Armada, STMPD (Martin Garrix), Revealed (Hardwell), Anjunadeep and many more.

Sekora

Sekora is a melodic house and deep house record label, worldwide radio show and events concept from Rotterdam, The Netherlands. Founded in 2018 by UOAK.

Derived from the words “Sequoia”, world’s largest trees often found in California and “Sakura”, which is Japanese for Cherry Blossom. Sekora is where nature meets technology, ranging from electronic beats to organic sounds.

What Industry Professionals Say About Wesley

Bolier / BLR

“Wesley has helped me to get insight into how the backend of Streaming DSPs (and especially Spotify) works, with clear and structured feedback!”

Guz (Sink or Swim)

“I’ve known Wes for years, sharing his expertise about Spotify, so when we launched Sink or Swim he was our go-to guy to help us accelerate our online growth and presence.”

Deeparture

“Since I met Wesley years ago, I was always extremely impressed how much he knew about the business element of music and Spotify in particular. I've always regarded him as the Spotify Guru. He has now summarized all his knowledge into this great course which should be a no-brainer for all musicians/label owners/managers that want to step up their Spotify game.”

Pavle Piscevic (ChillYourMind)

“Working with Wes over the years has given me a lot of new insights in how things work within the industry, especially on the Spotify side of things. He's condensed this information into a beautiful clear and in-depth guide. Wes helped ChillYourMind and me personally as an artist, with his knowledge to uplift our Spotify power and take it to another level. Made promoting tracks and artists so much easier and better.”

Funkerman (Flamingo Recordings)

Jan-Hendrik Vervelde (Soave Records)

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FAQs and Requirements

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the courses?
How does lifetime access sound? After enrolling, you have unlimited access to the courses for as long as you like - across any and all devices you own.

How do I download files?
After purchase you will receive an email with your personal download link - it will be sent to the email you use for the purchase. If you don’t see it, quickly check your spam folder and if you have any issues, email support@productionmusiclive.com.

What if I am unhappy with my order?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 48 hours and we will give you a full refund - due to the digital download nature of the optional sound packs, we can only refund the courses parts. No refund on bulk / pack orders. One refund per person.

How do I access course files, if any are included?
If you're getting the basic course option, a download link will be provided above or below the video of the first or second lecture of the course (usually named 'Setup & Downloads'). In case you're getting the course with one of the pack options, the additional packs will be delivered to you via email.

Where will I be able to log into my course?
The courses are hosted on another server. Once you've bought a course, you'll be getting a mail saying "Redeem your copy of "Course …"". Follow the "Confirm your account" link in that mail and you will end up on the course-platform. There, you'll need to pick your password and log in. Your profile info will be already prepared for you. You can then always log in here:

PML Courses Login.

If you already have a courses account, the new course will be added to your profile (assuming you buy it using the same email address associated with that account). If you have an account but buy a new course using a different email, get in touch and we will manually add it to your existing account.

There is one way of watching videos offline for example if you are travelling with an iPad and you are not always within reach of a stable internet connection: We have activated the option of MyTeachable accounts on our videos so you can watch videos offline through the “Teachable Online Courses” iOS App.

I already own some courses/packs. Can I upgrade?
You already bought some courses / packs and want to upgrade? Get in touch for your custom offer!

What if I have further questions?
We are available to help you with any questions, get in touch via: support@productionmusiclive.com

No software required to take this masterclass.

Email us anytime for further questions or concerns!

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